Can we apply FBI persuasion techniques in business? Even in high-stakes negotiations? Absolutely, say a former FBI hostage negotiator and a top DC publicist.
Listen to the full episode below.
Can we apply FBI persuasion techniques in business? Even in high-stakes negotiations? Absolutely, say a former FBI hostage negotiator and a top DC publicist.
Listen to the full episode below.

Adele Gambardella and Chip Massey, co-founders of The Convincing Company, combine psychology, PR, and FBI expertise for elite crisis communication solutions.
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