A Meeting of the Minds: Convention Industry Council

⬇️ Watch 60 Seconds of Real Client Wins ⬇️

The Convention Industry Council (CIC), a key player in the meetings industry, relies on our agency as an extension of their staff to maintain a streamlined organization while amplifying their influence. They sought our expertise to manage communications and elevate their profile as the go-to authority in their field.

The Challenge

CIC needed comprehensive support to enhance their industry presence and focus on their core strengths without expanding their internal team.

Key challenges included:

  • Managing all media inquiries and crafting consistent industry messages.
  • Securing press coverage in trade and mainstream outlets to boost visibility.
  • Monitoring trends and advising on PR strategy to stay ahead in the meetings industry.

 

They required an integrated approach to advocacy and crisis management to solidify their leadership.

The Solution

We seamlessly integrated with CIC, acting as their external PR arm to handle communications and strategic needs.

Our approach included:

  1. Managing all media inquiries and creating industry messages to advocate for CIC.
  2. Securing trade and mainstream press to elevate their visibility and credibility.
  3. Monitoring the meetings industry to identify trends and develop proactive strategies.
  4. Advising CIC’s executive team on PR tactics to address crises and opportunities.

 

This partnership allowed CIC to focus on their mission while we amplified their voice.

Results

Our work positioned CIC as the leading authority in the meetings industry, earning them widespread recognition.

Key outcomes included:

  • Status as the go-to source, quoted in major publications like Entrepreneur Magazine, Inc. Magazine, Fortune, and Forbes.
  • A much higher profile, with frequent calls for their expertise on meetings industry matters.
  • Strengthened influence, driven by consistent media presence and strategic advocacy.

 

Want to elevate your industry presence? Contact us today to make it happen!

Related Service

Crisis Management

When unexpected challenges threaten your organization’s reputation or operations, our crisis management expertise delivers swift, effective solutions. We help with:

Additional Reading

GET IN TOUCH