A Whole New Way of Seeing Credentialing: American Board of Optometry

⬇️ Watch 60 Seconds of Real Client Wins ⬇️

The American Board of Optometry (ABO), a key player in optometric credentialing, faced widespread misperceptions about their process that threatened their reputation and growth. They hired our agency to reshape perceptions and boost participation in their credentialing program.

The Challenge

ABO needed to address misunderstandings about their credentialing system that were limiting engagement and membership.

Key challenges included:

  • Correcting widespread misperceptions among optometrists and the public.
  • Enhancing visibility and credibility through targeted media outreach.
  • Increasing participation in their credentialing exams to drive program success.

 

They required a strategic overhaul to reposition their brand and clarify their value.

The Solution

We partnered with ABO to develop a comprehensive strategy that realigned their messaging and amplified their presence.

Our approach included:

  1. Conducting focus groups to understand consumer values and misperceptions.
  2. Rewriting messages to target key audiences with clarity and appeal.
  3. Setting up a media corps to secure placements in trade publications.
  4. Repositioning ABO as a trusted credentialing authority through consistent outreach.

 

By listening and refining their narrative, we changed how people perceived their system.

Results

Our efforts transformed ABO’s credentialing program, doubling participation and revenue in under three months.

Key outcomes included:

  • Exam participation surged from 2,000 to 4,000, creating a significant member spike.
  • Doubled revenue for the credentialing program, reflecting heightened trust and engagement.
  • Strengthened perception of ABO as a credible leader, backed by trade media coverage.

 

Need to reshape your organization’s perception? Contact us today to drive results!

Related Service

Crisis Management

When unexpected challenges threaten your organization’s reputation or operations, our crisis management expertise delivers swift, effective solutions. We help with:

Additional Reading

GET IN TOUCH