Driving Awareness for President Joe Biden’s Cancer Moonshot

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When President Joe Biden launched his ambitious Cancer Moonshot initiative to galvanize action toward curing cancer and supporting those affected, he aimed to spark nationwide awareness and empathy. His communications team partnered with Convincing Company to ensure this deeply personal mission resonated across multiple platforms, reaching millions.

The Challenge

With just two weeks to act, the team faced the urgent task of generating widespread awareness and meaningful dialogue about cancer research and patient support.

Key challenges included:

  • Securing broad-based media coverage within a tight timeframe.
  • Compelling audiences to reflect, connect, and act on the initiative’s urgency.
  • Fostering empathy and discussions around a shared hope for a cure.

 

They needed a high-impact strategy to make cancer a national priority fast.

The Solution

We teamed up with Biden’s communications team to craft a rapid, resonant campaign that amplified the Cancer Moonshot’s message.

Our approach included:

  1. Securing high-profile media placements, like the Today Show, to reach millions.
  2. Crafting focused messaging to highlight the need for cancer research and patient support.
  3. Engaging diverse platforms to spark public reflection and dialogue.
  4. Connecting shared hope to unify audiences around the initiative’s goals.

 

This strategic effort turned a tight timeline into a powerful nationwide push.

Results

Our collaboration delivered remarkable outcomes in just two weeks, elevating the Cancer Moonshot’s visibility and impact.

Key outcomes included:

  • 225 media placements, including the Today Show, reaching audiences across online and traditional platforms.
  • Enhanced awareness, driving public focus on cancer research and empathy for patients.
  • Amplified national dialogue, making cancer a priority in discussions nationwide.

 

Want to amplify your mission fast? Contact us today to make it happen!

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