
4 Ways to Quickly Build Trust in a Conversation, According to a Former FBI Hostage Negotiator
Crack the code of trust for your business interactions, just like a hostage negotiator. When
SAP, a global leader in enterprise software solutions, sought to enhance its internal team’s communication, negotiation, and de-escalation skills. Recognizing the importance of these competencies in fostering collaboration effectively, SAP partnered with The Convincing Company to deliver a tailored training program.
With diverse teams working in high-pressure, fast-paced environments, SAP identified the need to equip its workforce with advanced interpersonal skills to improve internal and external interactions. The goal was to create a cohesive learning experience that would yield both immediate and long-term benefits for team performance and communication.
The Convincing Company designed and delivered a comprehensive training program tailored specifically to SAP’s needs. The program covered three critical areas:
Delivered through dynamic workshops, real-world scenarios, and interactive role-playing exercises, the training ensured each participant could translate their learning into actionable skills.
The impact of the program was immediate and overwhelmingly positive. Here’s what attendees had to say about their experience:
The interactive nature of the sessions, paired with actionable insights, empowered SAP employees to confidently implement their new skills in real-world situations.
The partnership between SAP and The Convincing Company exemplifies how targeted training solutions can drive meaningful change within an organization. By focusing on the specific needs of its workforce, SAP not only enhanced its internal capabilities but also fostered a more connected and resilient team culture.
Looking to achieve similar results in your organization? Contact The Convincing Company to discover how we can tailor a program to meet your needs.
When unexpected challenges threaten your organization’s reputation or operations, our crisis management expertise delivers swift, effective solutions. We help with:

Crack the code of trust for your business interactions, just like a hostage negotiator. When

FBI hostage negotiators are masters at reading people in life-or-death situations. Now you can use

It’s all about defusing tension. According to Chip Massey, former FBI hostage negotiator and now partner