Get Immediate Crisis Help
  • Keynotes
  • Strategy
  • Crisis Communications
  • Case studies:
  • Produce Marketing Association (PMA)

How We Helped the Produce Marketing Association Navigate Crisis Communication

⬇️ Watch 60 Seconds of Real Client Wins ⬇️

The Produce Marketing Association (PMA) faced a significant challenge during a national listeria outbreak that rapidly became a media storm. Both traditional news outlets and social media platforms lit up with concerns, questions, and a growing demand for accurate information, prompting PMA to partner with us for expert crisis management.

The Challenge

A listeria outbreak thrust PMA into a high-pressure situation requiring immediate and effective communication.

Key challenges included:

  • Managing public perception of food safety amid intense scrutiny.
  • Countering the rapid spread of misinformation across social media platforms.
  • Responding quickly to maintain trust from members and the public.
  • Preparing PMA members to handle similar crises in the future.

Without a robust strategy, PMA risked losing credibility and member confidence in a critical moment.

The Solution

We teamed up with PMA to deliver a real-time crisis communication plan while equipping their members for long-term resilience.

Our approach included:

  1. Crafting timely, accurate messaging to address public and media concerns head-on.
  2. Implementing social media strategies to combat misinformation and restore confidence.
  3. Training PMA members with crisis response protocols to ensure swift, effective action.
  4. Establishing PMA as a proactive authority through consistent, transparent communication.

 

This dual focus on immediate mitigation and future preparedness turned a crisis into an opportunity for leadership.

Results

Our collaboration enabled PMA to navigate the listeria outbreak successfully while strengthening their industry standing.

Key outcomes included:

  • Successful crisis mitigation, with PMA maintaining its reputation as a trusted leader and preserving public confidence.
  • Improved crisis preparedness, as members gained confidence and skills to respond swiftly and protect their own reputations.
  • A culture of readiness and transparency, positioning PMA and its members as proactive leaders in the produce industry.

 

Need crisis communication support? Contact us to safeguard your organization’s reputation today.

WORK WITH THE CONVINCING COMPANY

Related Service

Crisis Management

When unexpected challenges threaten your organization’s reputation or operations, our crisis management expertise delivers swift, effective solutions. We help with:

  • Developing rapid-response communication strategies to address backlash and restore trust.
  • De-escalating conflicts to maintain focus on your core objectives.
  • Strengthening preparedness with tailored plans for future resilience.
GET IN TOUCH

Additional Reading

GET IN TOUCH

Get Immediate Crisis Help
Linkedin Instagram Facebook Youtube