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Mentoring an Internship Organization: The Washington Center

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The Washington Center (TWC), a key player in connecting college students with internships in the Nation’s Capital, was one of DC’s best-kept secrets when they approached us for support. With a track record of helping thousands of students, they sought our expertise to boost their visibility and amplify their impact.

The Challenge

Despite their success in placing students in internships, TWC struggled with low recognition and needed a significant visibility boost.

Key challenges included:

  • Raising awareness among students, educators, and potential partners in a competitive market.
  • Building relationships with high-profile brands to enhance their program’s appeal.
  • Overcoming their status as an under-the-radar organization in Washington, D.C.

 

They required a creative strategy to elevate their profile and showcase their value.

The Solution

We partnered with The Washington Center to launch a bold visibility campaign that highlighted their mission and connected them with top-tier brands.

Our approach included:

  1. Creating InternsROCK!, an intern appreciation week to celebrate students and foster brand partnerships.
  2. Securing collaborations with companies like Macy’s, The Gap, and MTV through InternsROCK!.
  3. Developing strategic messaging to position TWC as a leader in internship programs.

 

This multi-faceted plan turned TWC into a recognized name while strengthening their community ties.

Results

Our long-term partnership with TWC, spanning 18 years, delivered a visibility boost and sustained growth through comprehensive support.

Key outcomes included:

  • Successful execution of InternsROCK!, creating lasting relationships with brands like Macy’s, The Gap, and MTV.
  • Enhanced recognition as a go-to internship organization in D.C., thanks to strategic planning and media relations.
  • Strengthened operations through our ongoing work in messaging and crisis communications.

 

Ready to boost your organization’s visibility? Contact us today to make it happen!

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When unexpected challenges threaten your organization’s reputation or operations, our crisis management expertise delivers swift, effective solutions. We help with:

  • Developing rapid-response communication strategies to address backlash and restore trust.
  • De-escalating conflicts to maintain focus on your core objectives.
  • Strengthening preparedness with tailored plans for future resilience.
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