Showing New Moves for the American Physical Therapy Association

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The American Physical Therapy Association (APTA), a leading advocate for physical therapists, sought our agency’s help to strengthen ties with private practice members and foster a vibrant community. They aimed to enhance member value and position themselves as an essential resource in the field.

The Challenge

APTA faced the task of connecting with physical therapists in private practice and building a stronger sense of community among their members.

Key challenges included:

  • Reaching out to private practice PTs to boost engagement and relevance.
  • Providing tools and resources to enhance membership value and unity.
  • Positioning APTA as a go-to hub for industry trends and support.

 

They needed a strategic approach to make their association indispensable to members.

The Solution

We collaborated with APTA to develop an innovative program that empowered members and elevated their association’s role.

Our approach included:

  1. Creating the PPR Media Corps, a group of expert PTs from across America to share insights on industry issues.
  2. Providing marketing and PR tools to members for practical, hands-on support.
  3. Positioning APTA as a resource hub for trends, PR resources, and training from our agency and peers.

 

This strategy built a stronger community while showcasing APTA’s value to private practitioners.

Results

Our efforts revitalized APTA’s membership experience, delivering standout benefits and recognition.

Key outcomes included:

  • Increased member value, with the program rated as the “highest rated member benefit” since its inception.
  • A stronger community, as private practice PTs accessed new tools and industry insights.
  • Elevated agency influence, with our CEO now a regular speaker at APTA’s annual conference.

 

Want to energize your association’s community? Contact us today to make it happen!

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