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Strategic PR for Legal Expertise – Shulman Rogers

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Shulman Rogers, a prominent Potomac-based law firm, approached us with a clear goal—position themselves as a leading authority on trending legal matters and build their credibility within their fields of expertise. To achieve this, they needed a comprehensive public relations (PR) strategy to strengthen their voice in both the public and legal arenas while gaining visibility beyond their local reach.

The Challenge

Shulman Rogers had a wealth of untold stories and insights from their diverse practice areas and skilled attorneys, but these were not reaching the right audiences.

Key challenges included:

  • Bringing their perspectives to the forefront through a consistent PR approach.
  • Standing out as the go-to source on legal trends in a competitive field.
  • Expanding their visibility beyond the local market to a regional and national stage.

 

They required expertise in media relations and messaging to elevate their firm-wide presence.

The Solution

We developed a meticulous, multi-phased PR strategy for Shulman Rogers designed to elevate their profile and amplify their influence.

Our plan included:

  1. Crafting strong, consistent messaging to highlight their legal expertise and insights.
  2. Providing media training to attorneys for impactful, unified public communication.
  3. Securing placements in esteemed outlets to boost industry visibility.
  4. Educating internal teams on PR best practices to sustain a cohesive approach.

 

This comprehensive strategy positioned Shulman Rogers as a distinguished leader in their field.

Results

Our strategic PR program delivered exceptional outcomes, significantly enhancing Shulman Rogers’ reputation and reach.

Key achievements included:

  • Over 256 media placements in outlets like Associated Press, Bloomberg, The Washington Examiner, Reuters, The Washington Post, Consumers Digest, Fortune, Forbes, Washington Business Journal, Baltimore Business Journal, and The Wall Street Journal.
  • Strengthened recognition as trusted legal experts noted for insights on compelling legal trends.
  • Amplified influence regionally and nationally through increased visibility and credibility.

If your law firm is looking to elevate its visibility through strategic PR, reach out to us today to make your expertise shine.

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