Turning Crisis into Opportunity for the Association of Proposal Management Professionals (APMP)

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The Association of Proposal Management Professionals (APMP) is a key organization supporting professionals in proposal management worldwide. When they announced a rebrand, an unexpected crisis emerged, threatening their stability and member trust.

The Challenge

APMP faced significant pushback following their rebrand announcement, with members voicing concerns on social media and the board grappling with escalating tensions.

Key challenges included:

  • Managing negative responses from stakeholders across multiple platforms.
  • Supporting an international board under pressure.

 

Restoring confidence amid leadership’s navigation of uncharted waters.
The association needed urgent action to turn this crisis into an opportunity for growth and innovation.

The Solution

APMP partnered with Convincing Company to launch a proactive turnaround campaign aimed at stabilizing the organization and rebuilding trust.

  1. Our approach included:
    Implementing feedback protocols to address member concerns directly and transparently.
  2. Conducting a listening tour to engage stakeholders and demonstrate commitment to their input.
  3. Supporting the board with strategic guidance on an international scale to unify leadership efforts.
  4. Leveraging crisis management tactics to reposition APMP as an industry leader.

 

Through thoughtful stakeholder management and innovative communication strategies, we transformed the situation into a platform for long-term success.

Results

Our efforts not only resolved the crisis but also propelled APMP to new heights, showcasing their resilience and leadership.

Key outcomes included:

  • Record-breaking membership growth following restored trust through feedback protocols and the listening tour.
  • Industry recognition for the CEO’s innovative approach, earning numerous leadership awards.
  • Multi-million-dollar sponsorships from prominent corporations inspired by APMP’s strength and unity.

 

APMP’s crisis became a defining moment, proving that with proactive communications and transparency, challenges can spark a brand-new chapter of success.

Testimonial from Rick Harris, Chief Executive Officer of APMP, highlights the strategic foresight of Adele and Chip’s team:
I would highly recommend Adele and Chip. They are the absolute best at what they do and EVERYTHING they predict will happen, happens. Adele and her team are always two to three steps ahead in terms of PR, responses, and counter – public relations. They are the best. Period.

Related Service

Crisis Management

When unexpected challenges threaten your organization’s reputation or operations, our crisis management expertise delivers swift, effective solutions. We help with:

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