WHEN YOUR ORGANIZATION FACES A CRISIS OF PUBLIC PERCEPTION, YOU HAVE JUST 24 TO 48 HOURS TO MAKE HUNDREDS OF LITTLE DECISIONS. EACH MAY SEEM INSIGNIFICANT ON ITS OWN, BUT THEY ALL INTERACT. SOMETIMES, THESE DECISIONS REINFORCE EACH OTHER. SOMETIMES, THEY CANCEL EACH OTHER OUT.

All these little decisions add up. The choices you make could impact how your company is perceived for the next month, year, and maybe even decade. As a business leader, it’s your job to explain your company’s actions to the public and earn their forgiveness so you can get back to business. Your leadership, legacy, and brand are all at stake. Can you afford to get it wrong?

At the Convincing Company, we have helped clients make decisions under fire many times over. It’s an expertise for which we are known and respected. In fact, we were recently featured in Washingtonian Magazine about our company. The Wall Street Journal called Adele the “crisis expert to call” and Chip was referred to by Bloomberg BusinessWeek as the “guy who can talk any executive out of a bad decision.” We have a well-defined protocol, and a clearly mapped process. We have studied how audiences respond to certain words, phrases, faces and ideas in times of a crisis. We’ve seen how situations can shift, and how the tiniest misstep can devolve into a huge blunder. We understand the importance of timing. Most often, we recommend a swift response, but we also abide by the three factors that should cause you to wait before responding (ask us what they are!).

Many people claim to be crisis experts, but few can say they are an award-winning corporate fixer like Adele Cehrs, or a former FBI hostage negotiator like Chip Massey. In fact, Adele and Chip each possess an unusual combination of skills. And most people don’t know what box to put them in. So we put them in a Venn Diagram.

We’ve provided expert counsel for companies like Goldman Sachs, Samsung, DuPont, and Lockheed Martin, each facing a different type of issue.

We have helped our clients navigate difficult times, defuse worrisome situations, and even turn business problems into wins. Our business is based on trust and referrals from clients who appreciate what we bring to the table: convincing strategies that help give you, your company, and your reputation a second chance.